April 1, 2005, Newsletter Issue #96: Does Your Newsletter Stand Out in a Crowd?

Tip of the Week

A Good Newsletter has Great Content!
At the core, a newsletter must deliver well-written and informative information in a concise format. This is how your subscribers will rate your newsletter and it will determine if they will read it again the next time. Because the creation of good material is the hardest part of the process, make sure your newsletter service provider provides the tools and resources needed to manage, create, license, and obtain high-quality content. And, if content is available, how much work does it take to get it formatted correctly for your publication?

Personalize and Focus Your Efforts
The success of your newsletter in the long term will be determined by its ability to retain existing customers and convert prospects into new customers. To do this effectively, you should seek to address your subscribers personally and provide content that matches closely to their interests. A personal greeting (e.g., Dear Bob) grabs their attention and timely, well-written articles keeps it.

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William Pirraglia