May 6, 2005, Newsletter Issue #98: Print vs eMail Newsletters: Do The Math

Tip of the Week

If your organization is on the fence and wondering if switching from a print newsletter to an email newsletter is the right decision, you might just want to "Do The Math". Email newsletters save money (lots of money), save time (yes more money), deliver news faster, give trackable reports, and increase response from your stakeholders, members and donors.

Traditional print newsletters have been a mainstay for most non-profit groups and probably won`t disappear any time soon, but email newsletters are fast becoming a viable alternative or addition. Many non-profits have replaced their printed newsletters with email newsletters while others have used the email version for supplements and time sensitive news and information.

If your organization accepts online donations, email newsletters can be a driving force to increased giving. By simplifying the donation process and providing the ability for a potential donor to actually give through the eNewsletter, you have saved them steps and increased your income. In addition, member information can be updated electronically at the same time with simple imports to your database providing immeasurable value without any additional resources!

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.