January 13, 2006, Newsletter Issue #102: The "Influencer"
Tip of the Week
Influencers include individuals who can affect a marketer’s sales results and help find prospects within the business market but who typically do not make the decision to buy the product. The influencer, who holds a position of credibility and influence vis-à-vis the product or service, has the ear of the decision maker and can sway the purchase decision toward the marketer’s offering.
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