April 4, 2008, Newsletter Issue #210: Give Readers What They Want
Tip of the Week
Why do people "read" newsletters; more specifically, why they should read "your" newsletter? To be brief, they are looking for information; to be practical, they want to be entertained as well. It`s not enough to give them a boring 8-1/2x11" page full of 10 point text that explains every detail of your business. You must present this information to your readers using different design techniques (including typefaces, graphics, and photos) and creative copywriting.
Subscribers are looking for something of interest...of value...and you must be the one to satisfy their individual needs via your newsletter. At the same time, you also need to convince them to make choices - they must "act now," "buy now," or "join now."
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