August 22, 2008, Newsletter Issue #230: Write a Headline

Tip of the Week

The easiest way to compose a headline is to write a complete sentence using the most important item of interest from the article. Then, tighten it up by eliminating every unnecessary word.

Try not to get "stuck" on one particular word or headline and keep writing until you have several to choose from - then pick the most exciting headline.

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Barbara Gibson