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January 22, 2010, Newsletter Issue #303: Increasing Click-through Rates
Tip of the Week
The place a newsletter or email marketing campaign a link appears at can be crucial for click-through. Consequently, which link goes where can be crucial for the success (if measured in click-through rates) of any email marketing effort. Try to vary the position of your links to test which placements are most effective.
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| Sherril Steele-Carlin |
