Newsletter Big Brain Tests

Enjoy these Newsletter Big Brain quizzes we've created for you, helping to test the Newsletter knowledge you have.

Question 1

One of the best ways to hold a reader´s interest in your newsletter is to dazzle them with creative graphics and interesting typefonts.

True
False
Even the best layout and design will not hold your reader´s attention if the copy is poorly written. Seduce them with your words!

Question 2

The masthead is the name of your newsletter set in a distinctive typefont or design.

True
False
This is the definition for the nameplate. To see the definition for the masthead, please take the link!

Question 3

A dummy is a preliminary drawing, layout or paste-up showing the positioning of all the elements of your newsletter.

True
False
Woohoo! If you got this one right, it proves you´re NO dummy!

Question 4

You should never crop photos that will be used in your newsletters.

True
False
Quite the opposite! Don´t be afraid to crop photos to enhance the main point of interest in the picture. There is one exception...take the link to find out what it is!

Question 5

To achieve contrast in your newsletter, you should use different styles of type from the same font family.

True
False
You score again! You´ll find enough choices with regular, bold, italic and bold italic, and even condensed and extended styles within one type family, to keep your newsletter looking interesting.

Question 6

It is a good idea to use the two-person approach to proofread copy - one person reads aloud, while the other follows along on the original manuscript.

True
False
Proofreading is a definite must! But the two-person approach leaves too much room for error. Take the link to see how!

Question 7

As the publisher of a newsletter, you should try to gear your articles to a wide audience to increase readership.

True
False
The whole idea behind a newsletter is to target a specific audience. Check out this tip (and related tips) to find out how to do this!

Question 8

When choosing the paper color for printing your newsletter, the most effective choices are whites and the pastels.

True
False
This statement is half true. Whites are good, as well as ivories, creams, and "naturals" including recycled paper. Save the pastels for your flyers!

Question 9

Your ultimate goal is to get readers to read your newsletter, not to convince them they need to *act now,* *buy now,* or *join now.*

True
False
Subtly convincing your readers act now, buy now and/or join now IS how you reach your ultimate goal!

Question 10

Running heads are the secondary heads above or below the main headline.

True
False
This is actually the definition for sub-heads. To find out what running heads are, take the link!

Big Brain Results

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Guru Spotlight
Jennifer Mathes, Ph.D.