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August 25, 2006, Newsletter Issue #130: Illustrate with Words
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Tip of the Week
Leap. The use of the word īleapī paints an immediate picture in the readerīs mind. Itīs such an active, positive, happy verb. Leaping feels good. You leap to the rescue. You leap into one anotherīs arms. The word is surrounded by rich and positive images. Most important of all, companies and organizations donīt leap. Legal departments donīt leap. Only people leap. And thatīs what makes the difference here.
Besides leaping, what else can you do? You can smile - "A recent question from a subscriber made us smile." You can blush - "We were embarrassed to discover that some names were omitted from our mailing list last month." In short, you can create images that show youīre human. And when you show that your newsletter is published by individual, caring, fallible people, youīll connect with your subscribers in a much more meaningful way.
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