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January 26, 2007, Newsletter Issue #149: How Advertising History Was Almost Changed

1

Tip of the Week

There was once an advertising writer who had a great idea for a headline. It might have been the best ad headline of all time.

He knew that it would win awards, praise, and a promotion. He quickly sketched it on a bar napkin.

Then, he sat his glass of bourbon on the rocks on the napkin.

The melting ice made the headline turn into a blob. The next morning, the writer didnīt even remember writing a headline.

Taken from "Fun With Fonts" by David E. Carter
Available from Amazon.com: $34.95


2

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