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College Email Newsletter Breakdown

In order to get the most mileage out of college email newsletters, emphasize personal news that may be of interest to your newsletter readership.

This could include:

  • Alumni-relocations
  • Alumni job changes and promotions
  • Children
  • Weddings
  • Travels
  • Awards and achievements
  • Other personal and professional news

A good breakdown for an alumni newsletter is 70% alumni news, 20% sorority/fraternity chapter news and 10% campus news.

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