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Usability expert Jakob Nielsen conducted a recent study about newsletters. The results were that about 50 percent of readers skimmed or partly read newsletters. Only 23 percent of readers read the newsletters all the way through. The remaining 27 percent were never opened. Use these figures to help you design a stimulating and effective newsletter by getting your reader's attention right away with a good subject line. Then keep him/here interested with engaging and easy-to-read content.
|Jennifer Mathes, Ph.D.|