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The "Influencer"

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The "Influencer"

Influencers include individuals who can affect a marketer's sales results and help find prospects within the business market but who typically do not make the decision to buy the product. The influencer, who holds a position of credibility and influence vis-à-vis the product or service, has the ear of the decision maker and can sway the purchase decision toward the marketer's offering.

   

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