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The most important aspect of a financial newsletter is to be the customer as you write. Too often this vital aspect is overlooked. Imagine yourself as the reader of your letter, and write what the customer wants to know--not what you want to say. This will keep them informed, as well as on your mailing list.
Are you certain that this is the MOST important aspect of writing a financial newsletter (in other words, it outweighs making the correct calls for example). Does your advice guarantee they will stay on the list? A closer look at your succinct advise suggests that your writing could use a good deal of revision.
|Jennifer Mathes, Ph.D.|