Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Using HTML Newsletters and other Newsletter topics.
Maintain a consistent point of view in your newsletter. Not just one, but all of them. HTML looks great on the screen and may lure you toward doing new and fun things with the technology. Stick to your template and the voice/tone you've chosen for your newsletter. In the long run this will improve reader loyalty.