Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Newsletter Copy Writing and other Newsletter topics.
Your mission, should you choose to accept it, is to hold your reader's interest by reaching out with your words, and not your visuals. Even the best layout and design will not hold their attention if the copy is poorly written. Remember this is a NEWSletter and you're in a race against time! Your words must grab your readers and pull them in quickly, before they have time to locate a wastebasket!