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There was once an advertising writer who had a great idea for a headline. It might have been the best ad headline of all time.
He knew that it would win awards, praise, and a promotion. He quickly sketched it on a bar napkin.
Then, he sat his glass of bourbon on the rocks on the napkin.
The melting ice made the headline turn into a blob. The next morning, the writer didn't even remember writing a headline.
Taken from "Fun With Fonts" by David E. Carter
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