Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Targeting Your Newsletter Audience and other Newsletter topics.
The audience you want to target has a need for information - whether it is consciously or sub-consciously. Your job is to tap into their minds and present them with a solution to a problem or create a valuable opportunity for them to act upon.
This is one of the reasons, newsletters from lifetips.com tip sites work so well. Every niche site consists of short, immediate "help" for a specific problem - "tips." They are snippets of valuable information that are easily digested by subscribers.
Consider this example:
You are setting up your newsletter and there are a few simple instructions you want your printer to remember (i.e., order of the pages). What is the best way to bring this to his attention? By using non-repro blue pens or pencils.
Your "problem" is solved.