Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Targeting Your Newsletter Audience and other Newsletter topics.
First, ask yourself why you read particular newsletters. What are you looking for in content? As you begin to think about the features that attract your attention, you'll realize that those are the very same features that you can use to capture your audience.
Some examples are: recent product or service developments and advancements, introductions to new employees or sponsors, company awards, testimonials from your clients/readers, and fun things like coupons, contests and free stuff!
(Messages or letters from the president or manager of the company are okay, but they won't really pull your readers in to your newsletter.)