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How often should I publish my newsletter?


How often and when should you publish your newsletter? To determine this, consider how much information you will be providing (and whether your newsletter is being published online or offline).

The minimum frequency for an offline newsletter is quarterly - once every three months. A monthly publication works best for small companies (usually published on or before the first of the month). For online newsletters, or for businesses and organizations with weekly events, subscribers are generally happy with short weekly issues.

Whatever schedule you choose, be consistent! (If you will not be publishing due to vacations or holidays, etc., be sure to tell your readers ahead of time!)



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Lynne Christen