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Vary Marketing Strategies

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Should I stick to only one marketing strategy?

Vary Marketing Strategies

If one of your marketing strategies is not working, you must change it. There is no sense continuing to do something if you are not getting positive results.

Specifically, "don't put all your eggs in one basket," and focus on only one strategy. Successful online promoting includes signing guest books, submitting your website URL (if you have one) to search engines and directories, self-publishing articles, and using email signatures.

You can also promote your newsletter offline by attending trade shows, submitting press releases to local newspapers, printing business cards and stationery, and offering to speak at public events.

   

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Jennifer Mathes, Ph.D.