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Beyond the Deadline

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Is there anything I should do after my newsletter is published?

Beyond the Deadline

Let's say you've just finished publishing your newsletter and, most importantly, you successfully met your deadline. Was it smooth sailing? No last minute problems?

This is the perfect time to evaluate the entire process from start to finish. Take a look at each step in the process and determine what worked and what didn't - there's always room to improve.

You should also take a look at the last issue itself. Were there features you left out due to space restrictions? Was there enough fresh information to interest your readers to pick up the next issue? If possible, gather all those involved in the production for a brainstorming session - their ideas and feedback are vital to success.

And don't forget to start working on the next issue!

   

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Byron White