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Use Your Senses!

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Newsletter Copy Writing and other Newsletter topics.

How can I get readers to read my newsletter?

Use Your Senses!

Use your words to give your readers something familiar to feel, to see, to hear, to taste, and/or to touch. For instance, if you're talking about noise, describe the noise - was it thunderous clapping? Or, maybe the chili tasted so hot, you felt as though your mouth was on fire! And, don't forget "soft as a baby's bottom!" (These are just examples to get you thinking...you should stay away from cliches!)

   

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Tammi Reynolds