Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Print Newsletter Typesetting and other Newsletter topics.
Because reverse type appears to shrink visually, choose a type size that is one to two points larger than originally designated on the marked up newsletter copy. Also, try to avoid large areas of reverse text. Reverses are more of an attention-getter and readers will have a tendency to lose interest in your article if too much of it is printed as such.