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Before you address your audience, be sure you know *who* they are to avoid any embarrassing, stereotypical, sexist terms in your articles and advertisements. If you haven't spent time or money on demographic research, you can include the broadest range of readers by remembering such things as: not all nurses are women, not all doctors are men, not all breadwinners are dads, and not every parent who stays at home is a "mom!"
|Jennifer Mathes, Ph.D.|