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Adding a second color to your newsletter always adds an additional cost. You should be able to save some money by contacting your printer to find out what his printing schedule is. For instance, if he has a day where he'll be running all his red ink jobs, you may be able to get a discount if you can get your newsletter to him ahead of time. In most cases, the cost of the second ink color is based on the extra effort by the printer to clean the ink off the press, in addition to the second run through the press.
|Jennifer Mathes, Ph.D.|