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E-Mail Newsletter Creative Checklist 1
You should make your email marketing newsletter lifetips.com/cat/55874/html-newsletters/index.html">design work for you. An effective newsletter design should do more than look nice. It should support the business message and objective. Correctly executed, a picture really is worth a thousand words. When you're talking HTML enewsletter, there's an additional image challenge: keeping the file size reasonable so it loads quickly.
Standard guidelines:
Keep the size under 30KB for dial-up and/or business-to-consumer (B2C) mail.
If recipients are on high-speed connections and/or are business-to-business (B2B) customers, you can probably go as high as 60KB.
Don't exceed 100KB or you risk the message being filtered as a virus.
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