April 21, 2006, Newsletter Issue #1: Newsletters: Transition from Print to an Email Newsletter

Tip of the Week

Making a transition from one process to another can be hard and a bit scary, even if you think it's for the best. When you or your organization is making the transition from printed newsletters to email newsletters, it can seem like a daunting task. But it really doesn't have to be that way.

Email newsletters are far easier to create, save lots of money over print and postage, and can be tracked. Feedback is fast, efficient and some might even say fun. You can know who has opened the email, what the most read articles were and which links were clicked on the most. You can do interactive polls and surveys to immediately engage your members and find out what they really think!

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Byron White