March 30, 2007, Newsletter Issue #158: Avoid Losing Visitors

Tip of the Week

When using links to other web sites in your html enewsletter, rather than completely losing your visitors, open the web site in a new window. This can be done by adding TARGET="_blank" within your HTML email template link code. By creating links to other web sites that open in a new window, your web page will remain open and your visitors will always return to your page.

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Linda Handiak