May 11, 2007, Newsletter Issue #164: Check Your Facts

Tip of the Week

Plain and simple, your readers are counting on you to deliver accurate facts in your news articles. Just as a lawyer reviews his case before pleading it, you must review your facts before printing them. Occasionally, however, mistakes will happen. If so, apologize in a timely manner and avoid making the same error. Most often, your subscribers will accept your apology because they understand the time pressures of a publication.

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