January 4, 2008, Newsletter Issue #197: Write a Good One!
Tip of the Week
Writing a headline can be an easy task if you keep a few details in mind. You should use three to eight short, simple words to tell your readers what your articles is about. Your headline should be active, not passive, and set in big, bold type. Be sure to avoid "double meaning" words (ex. lead could be pronounced "led" or "leed") and try to pinpoint the most interesting single idea from the article. Think after you have written your headline, go back over it and cut out all unnecessary words.
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