September 17, 2010, Newsletter Issue #336: The Influence of Influencers

Tip of the Week

In the world of database marketing, influencers -- those who influence a marketer's sales results without actually making purchases -- have an impact on a great deal of business. Their presence in the database can be problematic when calculating response rates. To solve the problem, it's best to subtract the influencers from the number of mailers sent before calculating the percent response. Say a marketer mails 1,500 direct mail pieces, including 500 to influencers. If the mailing generates 100 responses, the response rate is actually 100 of 1,000 - not 100 of 1,500.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Not finding the advice and tips you need on this Newsletter Tip Site? Request a Tip Now!


Guru Spotlight
Linda Handiak