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Be prepared: Prospective readers will judge your newsletter by its cover. If the front page doesn't contain interesting, useful articles, most people will glance at it, consider it to be junk mail and throw it away. Cutting corners on stories may help you meet your deadline, but it won't help your readership base. Take the time to develop interesting stories and your readership will increase.
Guru Spotlight |
Jolyn Wells-Moran |