Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Writing Email HTML Newsletters and other Newsletter topics.
All email newsletters should use an opt-in approach. Subscribers enter their email addresses and then have to validate the address after receiving a link to click in their email. This prevents your list being abused with fake sign-ups and makes sure your readers really want to receive the newsletter. Make it easy for readers to unsubscribe to your newsletter, preferably by having a link in each email newsletter you send them.