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Permission-based Email Marketing Campaigns

Opt-in email marketing, or "permission-based" marketing means that the mailing list of the campaign starts out empty. The only way for an email address to get onto the list is by its owner explicitly requesting it. The request must always be for a specific list or an ongoing series of mails. Either way, the customer mush choose to be part of your mailing list, whether it is for one mail or all mails forever...

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