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Formatting Your Email Marketing Newsletter

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Formatting Your Email Marketing Newsletter

If you send an email marketing campaign with HTML formatting, you have the opportunity to grab your reader's attention by applying formatting to your copy. To emphasize important points you should use to bold face. Italics in printed text doesn't work as well on a computer screen, and underlined text is also hard to read. Besides which, underlined text is usually how links are represented. You don't want to confuse your readers.



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Phyllis Serbes