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Calls to Action in Non-profit Email Newsletters

All calls to action should be sent out as email messages to the newsletter subscriber list, with a single message and action for each message. The "From" line should be similar to the "From" line in the newsletter. The "Subject" line should encourage people to open the email. The body copy should be easy to scan and act on at a glance. Like the newsletter, calls to action should have subscription control information for the recipient.

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