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All the Bells and Whistles

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All the Bells and Whistles

As important as it is for your copy to be clean and crisp in your newsletter, it is just as important not to overload your publication with large graphic files and/or animation. Not only do these items distract readers' attention, they make your newsletter harder to open. If they have to wait too long, many subscribers will simply delete the document while waiting for it to open.



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Heidi Splete