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One of the most intense journalistic competitions was created when newspaper publishers Joseph Pulitzer (World) and William Randolph Hearst (Journal) went head-to-head with their publications to boost subscription rates and feed their egos. This resulted in less than honorable tactics and, thus, "yellow journalism" was born.
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Joseph Pulitzer and His Prize. John Therkelsen.
May 1996. Drew U. [June 1, 2001]