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Research Your Competitors

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How can I determine if there is an audience for my newsletter?

Research Your Competitors

If you`ve already decided on your topic, but you`re not sure if there`s a market for it, one of the best places to start your research is through Ulrich`s International Periodical Directory. You can usually find a copy in your local library and the titles from all magazines and periodicals are listed in alphabetical order by subject. There is a vast amount of specific information included in each listing and you can even view the list of publications that have ceased publishing since the previous edition of the directory. For example, while keeping in mind there may be hundreds or thousands of publications on Gardening, if you can reach an untouched niche audience, perhaps, Growing Roses for Beginners, you`re on your way to success!



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Sherril Steele-Carlin