September 11, 2009, Newsletter Issue #284: Highlight Your Non-profit's Uniqueness

Tip of the Week

Devote an article to a specific program you offer, especially one that doesn't otherwise generate much attention. An animal shelter, for example, may receive services and gifts from you such as medicine and food. By alerting your readers, you have the potential to expand the reach of these services. You never know who may be able to assist with comparable items.

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