Read these 5 HTML Newsletters Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Newsletter tips and hundreds of other topics.
An estimated 9 out of 10 HTML emails are not W3C HTML compliant, which can cause rendering as well as delivery issues, particularly at MSN and Hotmail. One of the dirtiest tricks in a spammer's arsenal is invalid, broken, and malicious HTML code, used to obfuscate their payload. If you "do it yourself" and use HTML in your messages, make sure your code is error-free and follows W3C HTML guidelines - or try a service that enforces W3C HTML guidelines automatically.
Work with someone who takes the time to understand the business objectives when you are crafting your newsletter. I'd rather spend an hour on the phone with a designer going over campaign goals than a half hour doing a thumb-nail layout. The former approach yields better, more creative results. Be sure the designer understands e-mail and the online environment. One publisher I know used an in-house design team to create a Web site as a companion to its glossy publication. Great idea, until it realized each page took a ridiculous amount of time to load. What works offline doesn't necessarily translate well online or to e-mail. Don't get hung up if a designer doesn't code HTML. Having someone else code the design is inexpensive. It's well worth the small additional cost if your designer has a great feel for online design but prefers to work in Photoshop. Focus design efforts on areas that give you the most bang for your buck.
E-communications is all about interacting with your audience and providing them with news and information that they want and value. With e-communications services like those offered by eNewsBuilder.com or Engagemail.com, you can learn what your readers are looking for in an indirect way by analyzing the extensive activity reports provided. You can also get this information in a more direct way, simply by asking your readers to tell you what they think in a survey. eNewsBuilder.com or Engagemail.com offers you the opportunity to survey your audience in two ways – either the format of a quick poll (for a single question) or a questionnaire (for multiple questions).
For the Best Results… You may have tried surveys before, but were disappointed with the results. The problem might lie not with those who are responding but in how the questions were asked. If you have had the opportunity to work with a research firm before, you know there are proven techniques that researchers use to build the questionnaires in order to get the best response. We've taken some of the best survey practices and put them into the tips below so that you can start getting the results you want from your surveys.
Making a transition from one process to another can be hard and a bit scary, even if you think it's for the best. When you or your organization is making the transition from printed newsletters to email newsletters, it can seem like a daunting task. But it really doesn't have to be that way. Email newsletters are far easier to create, save lots of money over print and postage, and can be tracked. Feedback is fast, efficient and some might even say fun. You can know who has opened the email, what the most read articles were and which links were clicked on the most. You can do interactive polls and surveys to immediately engage your members and find out what they really think!
Members can even update their information like address, phone, email, etc. All of their modifications are downloadable in Excel spreadsheet format to more easily integrate with your system. Imagine… no more printing costs, no more postage costs and no more wondering who read it or who didn't. Try doing that with a printed newsletter. Email newsletters can do so much more for so much less, that it just makes sense to consider the transition; eNews Builder can help you make it a success.