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E-communications is all about interacting with your audience and providing them with news and information that they want and value. With e-communications services like those offered by eNewsBuilder.com or Engagemail.com, you can learn what your readers are looking for in an indirect way by analyzing the extensive activity reports provided. You can also get this information in a more direct way, simply by asking your readers to tell you what they think in a survey. eNewsBuilder.com or Engagemail.com offers you the opportunity to survey your audience in two ways – either the format of a quick poll (for a single question) or a questionnaire (for multiple questions).
For the Best Results… You may have tried surveys before, but were disappointed with the results. The problem might lie not with those who are responding but in how the questions were asked. If you have had the opportunity to work with a research firm before, you know there are proven techniques that researchers use to build the questionnaires in order to get the best response. We've taken some of the best survey practices and put them into the tips below so that you can start getting the results you want from your surveys.
|Jennifer Mathes, Ph.D.|