Read these 33 Print Newsletter Typesetting Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Newsletter tips and hundreds of other topics.
Choose decorative typefonts when you need to set the mood or tone of a headline or are designing a logo. They are more elaborate and complicated in design and can usually be recognized by "descriptive" names such as "Halloween" (resembles blood dripping) and "Paperclip" (letters created using the parallel lines of a paperclip).
A ballot box is a square provided for marking a choice usually by filling it in, or by making a check or an "X."
Boldface or bold type refers to letters that are heavier in weight than text type.
This is a sample of boldface type.
Flush left (or right) is the term used to refer to typeset copy that is set to line up at the left (right) hand side of the page. If copy is said to be "flush left and flush right," it usually means the copy is to be set justified.
(see "Justify")
Condensed type is a typeface designed so that the characters (letters) are narrower that regular type.
Script is a term for any typeface that is handwritten or imitates handwriting.
The best example of a script typeface is: Brush Script
Expanded type refers to a typeface with letters that are designed extra wide as opposed to condensed type or regular type.
If you think you'll feel trapped by limiting yourself to one typefont in your newsletter, think again. By mixing and matching different typefaces, you'll create a visually appealing and coherent newsletter. Here are some choices: regular, regular italic, bold, bold italic, expanded, condensed, extra bold, ultra bold...and the list goes on!
Sans-Serif ("sans" meaning "without") or non-serif is a term for any typeface that does not have fine cross-strokes appearing at the top and bottom of the letters of type.
The best examples of a sans serif typeface are: Helvetica and Arial
Because reverse type appears to shrink visually, choose a type size that is one to two points larger than originally designated on the marked up newsletter copy. Also, try to avoid large areas of reverse text. Reverses are more of an attention-getter and readers will have a tendency to lose interest in your article if too much of it is printed as such.
Descenders are the lines of lowercase type which extend below the baseline. These letters are g, j, p, q, and y.
Generally, reverse type is white letters on a black background. Try to avoid using typefaces with serifs such as Times Roman as the thin lines of the serifs have a tendency to fill in. Heavier typefaces such as Arial Bold better lend themselves to this design feature.
Serif is a term for any typeface that does have fine cross-strokes appearing at the top and bottom of the letters of type.
The best examples of a serif typeface are: Times Roman and Goudy Oldstyle
Even if you prefer condensed typefaces over all the rest, they are not a good choice for body copy when you have adequate space for regular type. Condensed type should be reserved for instances where space requirements are limited.
Letterspacing is the insertion of extra points (space) between characters (letters) to spread them farther apart.
Transfer lettering is one of the easiest ways to create display type for headlines in an emergency, or when you need a limited amount of a specialty typeface. The individual letters come on a dry transfer sheet and a burnisher is used to rub them off. Most brands, including Letraset, Zipatone, and Chartpak, come in point sizes ranging from 6 to 192 and may be purchased in commercial art supply retail stores.
Italic type refers to letters that slope slightly to the right. They are sometimes referred to as "oblique."
This is a sample of italic type.
Your newsletter will be more coherent looking if you use no more than three different point sizes of type. Depending on the typefont you choose, 10-11 points for text type, 14-18 for sub-heads, and 24-36 for headlines works best.
There are several other methods of creating text for a newsletter. Although typewriters usually only have one size of type, they can be used in a pinch. Try to find an electric typewriter with a carbon ribbon for the best typewritten copy.
Typewriters with memory are the next step up. In some cases, you can change typefonts by changing a printer wheel. Beyond that, you will find word processors (not to be confused with the word processing program on your computer!) They allow you to write and rewrite, move type around, make several copies of the same article, and adjust the type for centering and justifying.
If all else fails, spend the money and use a professional typesetter!
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