Read these 8 Newsletter Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Newsletter tips and hundreds of other topics.
If you are stuck for a newsletter idea, take some time to think about what exactly you want to get across with your publication. If you are a business, it would be wise to offer prospective customers information about your company's services, sales, and other offers. A non-profit organization may use the newsletter to alert readers to events and achievements as well as appeal for volunteers and donations.
There's no need to reinvent the wheel every time you want to send a new issue of your newsletter. Thanks tonewsletter templates, you can use a set format to simply type in updated stories. These templates are generally available in special newsletter creation software or by newsletter services. The latter will usually handle the distribution and tracking of your newsletter as well!
Want to reach a group of people with updates about your business, your organization, or even your personal achievements? Why not create a newsletter? If your news is ongoing -- rather than a one-time announcement -- newsletters are the perfect way to get your message across on a regular basis.
Learn from the best daily newspapers: Your editorial or a message from the CEO should have a regular spot after the lead items. In-house news should have a regular spot much further in. This gives you the best chance of competing for attention, while those familiar with your newsletter know where to find what they want.
If you are creating a business-to-business (B2B) newsletter, an important factor to consider is the open rate. Be sure your newsletter is not delivered to the recipients' junk mail folder. This will almost certainly guarantee your document being deleted before it's opened. Check current spam laws to see how to avoid being junk filed.
A good idea is to have an acknowledgements section of your newsletter. Name the contributors in each issue, with a brief bio and contact information (if they would like). That way, you recognize others' hard work and inspire more subscribers to contribute to your publication.
As important as it is for your copy to be clean and crisp in your newsletter, it is just as important not to overload your publication with large graphic files and/or animation. Not only do these items distract readers' attention, they make your newsletter harder to open. If they have to wait too long, many subscribers will simply delete the document while waiting for it to open.
|Jennifer Mathes, Ph.D.|