Read these 30 Print Elements of a Newsletter Tips tips to make your life smarter, better, faster and wiser. Each tip is approved by our Editors and created by expert writers so great we call them Gurus. LifeTips is the place to go when you need to know about Newsletter tips and hundreds of other topics.
Writing a headline can be an easy task if you keep a few details in mind. You should use three to eight short, simple words to tell your readers what your articles is about. Your headline should be active, not passive, and set in big, bold type. Be sure to avoid "double meaning" words (ex. lead could be pronounced "led" or "leed") and try to pinpoint the most interesting single idea from the article. Think after you have written your headline, go back over it and cut out all unnecessary words.
Your mission statement can be summed up in as little as two words as shown in an article at LocalBusiness.com referring to Pepsi -- "Beat Coke!" or it can be a short paragraph. Whatever you decide, it should answer the following questions:
1) What is the overall objective of your business? (What do you hope to accomplish?)
2) What resources/products/services will you use in your objective?
3) To whom would you like to make this commitment? (Your target audience)
To give your photos a nice clean edge, consider using a border line around the entire photo. The line itself should be at least 2 pts. (1/32") wide and can be made on your computer or with border tape. Be sure to explain to your printer that you do intend to have a border (otherwise, they may think your border is just a "place holder.")
Be sure to ask if this service is available before you drop off your film to be developed! A contact print is one of the most effective (and inexpensive) ways to look at every picture taken from a single roll of film - without having full-size prints made. It shows each shot in miniature on one sheet, so you can choose which one(s) to enlarge for your newsletter. By using a magnifying glass, you can easily check for detail.
Put your best foot forward on your front page and try to include these basic elements to attract readers:
Nameplate - lets people know who you are
Headline - relates to your most important story (you may choose to place the actual article inside your newsletter)
Photo(s) - it's true...a good picture is still worth a thousand words
"What's Inside" - hints and teasers to entice your readers to come inside
Whenever someone else contributes an article to your newsletter, they should be given credit for their piece; by using a byline, the person who wrote the article also assumes responsibility for what is written. Most of the time when an article is printed without a byline, readers will assume the article speaks for the entire group publishing the newsletter. Also, a newsletter without bylines, will seem cold and unfriendly.
The byline is usually set in text-size type under the headline of the article.
If you are beginning a brand new publication, you should, of course, start with Vol. 1, No. 1 - then each month, only the "No." changes. Once you have completed a full year, the Vol. number changes to 2, and you begin again with No. 1 (and so on). The date is also important and may be indicated weekly (June 16, 2005), monthly (June 2005), or quarterly (Summer 2005). For instance, your first issue would be Vol. 1, No. 1 Summer 2005. You can also use Roman numerals for the volume number if you prefer - Vol. I, No. 1 2.
This is important information and must be included in every issue - preferably on the front page, in the masthead, or within the first five pages of a larger publication.
Handling a photograph that has curled is difficult. There are two simple ways to eliminate this problem:
1. Spray removable adhesive on the back of the photo and press it down carefully on card stock. (A dry mounting press is ideal!)
2. Flatten the photos with a homemade solution of three teaspoons plain unflavored gelatin dissolved in a quart of hot water. Brush the solution on the back of the photos and let dry.
There are three main types of logos: Descriptive - uses an image to suggest the company's name or type of business; Abstract - nonliteral and nonfigurative, no immediate association with a product or service; and, Typographic - company's name is represented graphically, commonly referred to as a logotype.
Every once in a while you'll run across the "perfect" photo, but the person or object is facing the wrong way. A quick fix to this problem, is to ask your printer to flop the negative before printing.
It usually doesn't cost extra money, but beware! Check, and doublecheck, for any type or words in the photo that could be printed backwards with this technique. Also, if the subject has a wedding ring or any other distinguishing characteristics, flopping may not be the best solution.
Select a name for your newsletter that people will remember. It should be lively as well as effective and should describe the subject matter of your newsletter. Also consider using an "active communication" word to describe a "benefit" of your newsletter. (Examples include: Briefs, Digest, Facts, Outlook, Review, etc.)
To understand proportion, think of a perfect 8"x8" square that you want to reduce. When reduction occurs, the width of the square will be exactly the same as the height. For example, if you reduce your square by 50%, the finished size will be 4"x4".
One of the most common errors for those new to reduction is a 50% reduction of 17"x22". The correct answer is 8-1/2"x11", but many often give 11"x17" as an incorrect answer.
Some of the most commonly used words in newsletter titles include: Alert, Brief, Bulletin, Channel, Connection, Daily, Digest, Examiner, Gazette, Highlights, In Brief, Journal, Letter, Monthly, News, Notes, Quarterly, Report, Review, Spotlight, This Week (This Month, etc.), Times, Update, and Weekly.
Also: Access, Accents, Advisory, Almanac, Axis, Beacon, Board, Circle, Communicator, Courier, Details, Edge, Essentials, Et Cetera, Eye, Facets, Facts, File, Focus, Forecast, Forum, Guide, Horizons, Hotline, Image, Ink, Information, Insider, Leader, Letter, Line, Link, List, Log, Monitor, Network, Outlook, Outreach, Perspective, Pipeline, Point, Post, Profile, Recorder, Report, Resources, Sampler, Scene, Scope, Scoop, Sounding Board, Spectrum, Survey, Talk, Topics, Trends, Viewpoint, Views, Voice, What's New, Wire, and World.
|Sheri Ann Richerson|