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What is a mission statement?

Mission Statement

Your mission statement can be summed up in as little as two words as shown in an article at LocalBusiness.com referring to Pepsi -- "Beat Coke!" or it can be a short paragraph. Whatever you decide, it should answer the following questions:

1) What is the overall objective of your business? (What do you hope to accomplish?)

2) What resources/products/services will you use in your objective?

3) To whom would you like to make this commitment? (Your target audience)

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