Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Writing Email HTML Newsletters and other Newsletter topics.
One of the most important aspects of e-mail newsletters is one that is most often overlooked: The subject line. Think about it. If your subject line is not engaging, your reader is likely to pass your newsletter off as junk mail and delete it. Be sure to give an engaging but brief subject line to your newsletter to ensure it gets opened.
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