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Keep Your Newsletters Brief!

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How long should my email newsletter be?

Keep Your Newsletters Brief!

Keep your newsletters as brief as possible. Put the most pertinent information at the top of the screen, as no one enjoys scrolling through pages of messages. Remember that your recipient may be receiving several newsletters. If long newsletters start to stack up, they usually get deleted. When you create email newsletters, make sure yours only takes four screens or fewer to relay your most important news.

   

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Jerry Mayo