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Be Sure You or the Copywriter Knows E-Mail Writing

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What kind of copywriter do I need for an HTML newsletter?

Be Sure You or the Copywriter Knows E-Mail Writing

I mentioned earlier a designer who understands online is essential. This expertise is less critical (although desirable) for copywriters if you have a firm grasp of writing for an online medium and can work closely with them as an editor. It's easier to teach great copywriters how to modify their work for online than it is to teach those who understand online how to write great copy.

   

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Sheri Ann Richerson