Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Writing Email HTML Newsletters and other Newsletter topics.
I mentioned earlier a designer who understands online is essential. This expertise is less critical (although desirable) for copywriters if you have a firm grasp of writing for an online medium and can work closely with them as an editor. It's easier to teach great copywriters how to modify their work for online than it is to teach those who understand online how to write great copy.