Letters from your readers can serve numerous purposes. You can get a feel for the most important issues in your field and then address them in subsequent news articles. If a particular letter poses a question, it can be your chance to shine with your expertise in a reply. Also, by publishing these letters, you give subscribers the opportunity to pass your newsletter on to others. As you know, people love to see their name in print and can`t wait to send a clipping to a friend or family member!
If you`ve never written a Letter to the Editor yourself, it might be helpful to learn how easy it can be! Check out this week`s latest tip!
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Guru Spotlight |
Joe Wallace |